Introduction

The best way to predict the future is to create it! Strategic Planning is a process that determines the future of the organization and what organizational resources will be needed to ensure success. The process involves determining what business opportunities exist and what resources are available to capitalize on those opportunities. 

The Strategic Planning Process provides a format for developing a Strategic Plan, taking that strategy through the business planning process and establishing measurable goals. It is a process that involves not only determining where a company is going, but also how it is going to get there.

This process is designed for those who have little or no planning experience.

Key Areas

	Strategic Planning
	A Passion for Succeeding
	Developing a Competitive Edge
	Effective Planning Techniques
	Execution is Everything
	Marketing and Sales
	Generating and Retaining Profits
	Becoming a Customer-driven, Enduring Company

Workbook 

	Strategic Thinking and Business Planning Schematic
	Values and Principles
	External Assessment / Internal Appraisal
	Mission Statement
	Critical Goal Categories
	Market Plan / Sales Plan
	Financial Projections
	Strategic Plan Recap
	Simple Strategic Plan Example

Deliverables

Text - covers topics listed under Key Areas

Workbook - covers the topics listed under Workbook

Phone / Email Consultations - unlimited during the engagement

Measurable Results