Introduction
Business leaders today have found that
developing a strategy and a plan is far more effective than
leaving the future to chance. Furthermore, the key factors that
create higher levels of motivation and commitment continuously
fuel higher levels of achievement. Finally, the effective
implementation of the plan is as important as planning. This is
the true determining factor as to whether or not a company is
successful.
The Executive Strategic Planning Process provides
a format for developing a Strategic Plan, taking that strategy
through the business planning process and establishing
measurable goals. It is a process that involves not only
determining where a company is going, but also how it is going
to get there. The process is designed for executives with
significant experience in strategic planning. |
Key Areas
 |
Elements
of the Strategic Plan |
|
The
External Assessment |
|
Internal
Appraisal |
|
The
Business Plan |
|
Vision
and Mission Statements |
|
Critical
Goal Categories |
|
The
Critical Success Factors |
|
Business
Planning Goals |
|
Financial
Budgeting |
|
Marketing
Communications |
|
Sales
Support |
|
The
Sales Plan |
|
The
Review Process |
|
Workbook
|
Business Planning Schematic |
|
Basic Foundation, Business Philosophy,
Vision, Values and Principles |
|
Vision Statement |
|
External Assessment |
|
Internal Assessment |
|
Mission Statement |
|
Critical Goal Categories Chart |
|
Critical Goal Categories
Priorities |
|
The Market Plan |
|
The Sales Plan |
|
Key Assumptions |
|
Financial Projections |
|
Deliverables
|
| Workshop - 20 to 40
hours (depending on experience and complexity), mutually
scheduled
Text
- covers topics listed under Key Areas
Audio
- CDs covering topics listed under Key Areas
Workbook
- covers the topics listed under Workbook
Follow-up
- 1/2 day to plan implementation
Phone /
Email Consultations - unlimited during the engagement
|
Measurable Results
|
|
Increased market share |
|
Maximized return on
intellectual capital |
|
Strengthened focus on
attracting, serving, and keeping customers |
|
Greater employee contribution
to results |
|
Defined strategic direction |
|
Sustainable corporate values |
|
Motivated employees |
|
Resources properly allocated |
|
Guidelines for delegation and
decision making |
|
Pro-active management |
|
Trends identified |
|
Sense of purpose |
|
